{"id":8596,"date":"2019-03-08T14:53:27","date_gmt":"2019-03-08T09:53:27","guid":{"rendered":"https:\/\/designcanyon.com\/?p=8596"},"modified":"2019-03-08T14:53:32","modified_gmt":"2019-03-08T09:53:32","slug":"tips-for-advertising-your-photography-business","status":"publish","type":"post","link":"https:\/\/designcanyon.com\/tips\/tips-for-advertising-your-photography-business\/","title":{"rendered":"Tips for Advertising Your Photography Business"},"content":{"rendered":"\n<p>Capturing the most important moments of someone\u2019s life can be an immensely fulfilling experience. And to be able to do that as a full-time job is even more rewarding. Starting a photography business is not an easy job and it requires as much devotement as any other career. One of the most important steps in successfully developing your photography business is getting publicity. In order for your project to grow, you need clients and clients need to find you. So, what is there to do, to increase your client base and make sure you keep receiving requests? Just like any other business, advertisement is key. Below are a few tips to follow, to make sure the word about your work is spread through every channel: <\/p>\n\n\n\n<h2>Launch a Website<\/h2>\n\n\n\n<p>This will sometimes be the first contact people have with your work, so make sure it showcases the exact message you want your brand to send. <a href=\"https:\/\/www.forbes.com\/sites\/johnrampton\/2016\/04\/12\/first-10-things-you-should-do-when-launching-a-website\/\">Before launching a website<\/a>, decide on a business name and pick one that is easy to remember. When choosing the theme, pick one that will not distract the visitor from your work, but rather compliment it. Stick with a minimalist theme and keep the focus on the content. To attract more visitors, consider splitting your website in two: portfolio and blog. <\/p>\n\n\n\n<p><strong>Portfolio: <\/strong><a href=\"https:\/\/digital-photography-school.com\/8-tips-creating-online-photography-portfolio\/\">Having\nan online portfolio<\/a> not only helps you promote your business, but is also a\nnice way to show everyone your evolution and changes. Make sure you upload work\nthat best displays your view, so potential clients can see exactly what you are\ncapable of. Now, building your portfolio is important, but keeping it up to\ndate is paramount. Make sure you constantly add new work and remove pieces that\nare no longer relevant. A great way to improve your portfolio is to volunteer\nas a photographer for different events in your area. Some pro bono work can\noffer you the possibility to improve and also attract potential clients. <\/p>\n\n\n\n<p><strong>Blog: <\/strong>Besides the\nportfolio, your website should also include a blog. This is where you can keep\nin touch with your clients, let them learn a little bit about yourself, present\nyour evolution and tips and stay connected with the industry. If your blog is\noriginal and useful, you can even become an important voice in the industry.\nKeep your content relevant, use it to optimize search results, respond to\ncomments and offer a newsletter subscription, so visitors can be up to date\nwith your posts. You can use your blog to promote special deals and hold a few\ncontests where visitors can win a photo session with you. <\/p>\n\n\n\n<h2>Get Involved in the Online Community<\/h2>\n\n\n\n<p>Look online for photography communities where you can get in\ntouch with fellow photographers from around the world. Exchanging ideas,\ndiscussing new equipment and giving and receiving feedback can have an immense\nimpact on your work. Besides online discussion forums, there are also\nphotography directories that can showcase your work and help you attract new\nclients. The specialists at <a href=\"https:\/\/thehhub.com\/marketplace\/photographers\">The H Hub<\/a> state that\nconstantly keeping in touch with people in the industry not only helps you\nattract clients, but also keeps you up to date with exclusive news and provides\ninsights that you would not have access to otherwise. Such communities update\ntheir content constantly with words from important people in the branch that often\naccept to guest-write on said websites. <\/p>\n\n\n\n<h2>Use Social Media<\/h2>\n\n\n\n<p>There is no need to explain <a href=\"https:\/\/www.forbes.com\/sites\/johnrampton\/2017\/02\/27\/10-effective-strategies-to-leverage-social-media-for-new-customers\/\">what\nan important role social media plays in today\u2019s advertising industry<\/a>. If\ndone right, social media can help you expand your reach and gain you followers\nwith little effort. Create a Facebook business page to allow clients to contact\nyou and gives you easy access to promote your business on different pages and\ngroups. Having an Instagram account is also a great way to display your work\nand use different tools to monitor your audience and posts. Keep a cohesive\naesthetic to attract followers and host small contests to encourage people to\npromote your business. <\/p>\n\n\n\n<h2>Attend Conferences and Events<\/h2>\n\n\n\n<p>Photography conferences are a great place to get to know\npeople in the industry, exchange ideas and extend your network. You can meet\npotential collaborators and experts that can teach you a thing or two about the\nbusiness, as well as new clients. Look online for photography events,\nconferences and exhibitions. If they are open to anyone, just be there at the\nsaid date and time and if you need an invite, contact the hosts in a professional\nmanner and ask how you can receive an invitation. Make sure to bring loads of\nbusiness cards and try to give them out to any person you speak with; they will\nmost likely do the same. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Capturing the most important moments of someone\u2019s life can be an immensely fulfilling experience. And to be able to do that as a full-time job&hellip;<\/p>\n","protected":false},"author":799,"featured_media":8387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[420],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips for Advertising Your Photography Business - DesignCanyon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designcanyon.com\/tips\/tips-for-advertising-your-photography-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Advertising Your Photography Business - DesignCanyon\" \/>\n<meta property=\"og:description\" content=\"Capturing the most important moments of someone\u2019s life can be an immensely fulfilling experience. 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