{"id":8428,"date":"2018-06-21T21:55:17","date_gmt":"2018-06-21T21:55:17","guid":{"rendered":"https:\/\/designcanyon.com\/?p=8428"},"modified":"2018-06-21T21:57:38","modified_gmt":"2018-06-21T21:57:38","slug":"4-brilliant-ways-reinforce-brand-identity-business-website","status":"publish","type":"post","link":"https:\/\/designcanyon.com\/design\/4-brilliant-ways-reinforce-brand-identity-business-website\/","title":{"rendered":"4 Brilliant Ways to Reinforce Your Brand Identity On Your Business\u2019 Website"},"content":{"rendered":"

Pop quiz: does your business\u2019 website look like a total copycat of one of your competitors?<\/p>\n

The fact remains that while templates and tools \u201cout of the box\u201d certainly make our lives easier, our reliance on them has created an epidemic of generic, cookie-cutter sites.<\/p>\n

Whether you\u2019re trying to sell to customers or convince a potential client to hire you for a gig, you can\u2019t afford to look like every other face in the crowd. As a result, your brand identity on-site may very well be what helps you stick out in someone\u2019s mind enough to choose you versus someone else.<\/p>\n

\"\"<\/p>\n

But how do you make your brand shine, anyone? We\u2019re glad you asked! Below we\u2019ve outlined some points to consider when it comes to fine-tuning your website for a stronger brand identity.<\/p>\n

Lead with Your Logo<\/strong><\/p>\n

From Apple to Nike, logos manage to say a thousand word about your business at a glance. Sleek, high-quality logos allow you to shine and act as a sort of calling card for your company at a glance.<\/p>\n

But on the flip side, failure to create a sense of identity or boasting an amateur-looking logo could spell bad news for your business.<\/p>\n

To quote the experts at Flashmarks<\/a>: \u201cLogos protect customers from poor quality by helping them identify their preferred brands and makers.\u201d Much like trust seals on products can signal quality, your company logo does the same.<\/p>\n

As a result, brands shouldn\u2019t go without a logo, nor should they try to drum something up themselves without the help of a designer. Even the smallest, most subtle elements of your business speak volumes about your service.<\/p>\n

Pick a Striking Color Scheme<\/strong><\/p>\n

Perhaps one of the biggest problems with templated websites is that they often offer dull, boring color schemes that fail to pop.<\/p>\n

Boring is one of the worst things you can be online. Instead, consider picking out a color scheme for your brand<\/a> that\u2019s visually striking and stays in line with your existing company imagery. If you\u2019re clueless on where to start, stick to the principles of avoiding clashing colors or anything that resembles the scheme of your closest competitors.<\/p>\n

Maintain a Loud Voice Within Your Copy<\/strong><\/p>\n

From your company blog to the language on your landing page, brands should strive to make their messages loud and clear from the word \u201cgo.\u201d<\/p>\n

You won\u2019t score points with visitors by sounding like every other business on the block, plain and simple. Whether it\u2019s saying something unconventional or showing off your sense of humor, injecting a human element into your site copy by relying on slang and conversational language versus jargon can go a long way.<\/p>\n

Integrate Your Social Feeds<\/strong><\/p>\n

Finally, don\u2019t neglect the power of letting others<\/em> reinforce what your brand is all about.<\/p>\n

Especially if you\u2019re operating in the world of ecommerce, tools such as<\/p>\n

Instagram feed plugins for WordPress<\/a> allow you put your social content on display. From customer photos to testimonials, this pieces of imagery can be huge marketing firepower.<\/p>\n

Again, creating a sense of identity does not mean reinventing the wheel or starting your online presence from scratch. Instead, consider how these four elements of your site work together to help you stand well apart from your competition.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pop quiz: does your business\u2019 website look like a total copycat of one of your competitors? 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