{"id":8334,"date":"2018-05-03T08:44:29","date_gmt":"2018-05-03T08:44:29","guid":{"rendered":"https:\/\/designcanyon.com\/?p=8334"},"modified":"2018-05-03T08:44:29","modified_gmt":"2018-05-03T08:44:29","slug":"5-tips-creating-persuasive-website-content","status":"publish","type":"post","link":"https:\/\/designcanyon.com\/design\/5-tips-creating-persuasive-website-content\/","title":{"rendered":"5 Tips for Creating More Persuasive Website Content"},"content":{"rendered":"

Websites are only as good as the content they contain. Unfortunately, too many companies and website developers don\u2019t focus on website content that is best designed to persuade readers to make the purchase.<\/p>\n

Instead, you\u2019ll see blocky, endless content that\u2019s not suitable for selling (whether products, services, or information) on the Web. If you\u2019re struggling to get conversions through your website, the problem might well be your content.<\/p>\n

Here\u2019s a list of effective changes you might want to instill.<\/p>\n

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  1. Provide Actionable Steps<\/strong><\/li>\n<\/ol>\n

    This happens all the time on websites: Readers come across an interesting piece of content, read it, and put it in their back pocket. They don\u2019t take action or engage any further.<\/p>\n

    Sometimes, they don\u2019t engage because the content doesn\u2019t apply to a current problem, but all too often, the site hasn\u2019t advised them what to do about the content. Providing actionable steps will improve engagement and inspire more purchasing decisions.<\/p>\n

    Consider this law office website<\/a> as an example. The firm introduces a service, then describes a series of steps the reader should take after digesting the content.<\/p>\n

    It\u2019s a great way to remind visitors of the effectiveness of action if the content has provided clear value to them.<\/p>\n

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    1. Make It Easy to Read<\/strong><\/li>\n<\/ol>\n

      When was the last time you read an online article word for word? If you\u2019re like most people, you probably can\u2019t remember the last time.<\/p>\n

      \u201c[What most web visitors do] is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they\u2019re looking for,\u201d says Steve Krug, author of the blog Advanced Common Sense<\/a>.<\/p>\n

      You mustn\u2019t expect visitors to read every single word of your content. In fact, only about 16 percent of people read web pages word for word, according to the Nielson Norman Group<\/a>.<\/p>\n

      At the end of their scan, visitors should have a clear view of the content\u2019s value without having absorbed each word. Since this what you can expect, here are a few things you can do to make your content easier to scan:<\/p>\n