{"id":7153,"date":"2016-07-25T13:53:03","date_gmt":"2016-07-25T08:53:03","guid":{"rendered":"https:\/\/designcanyon.com\/?p=7153"},"modified":"2016-07-25T18:00:37","modified_gmt":"2016-07-25T13:00:37","slug":"5-reasons-to-take-more-risks-in-your-site-design","status":"publish","type":"post","link":"https:\/\/designcanyon.com\/design\/5-reasons-to-take-more-risks-in-your-site-design\/","title":{"rendered":"5 Reasons to Take More Risks in Your Site Design"},"content":{"rendered":"

Today, website creation and design are more accessible than ever. Any independent business owner with enough tenacity and a few hours of time can quickly build a template-based website for his\/her business. Sites like WordPress<\/a> and Squarespace<\/a> have done the research, they know the tricks, and almost any site you build using a platform like this will be acceptable-meaning fully functional, customizable for whatever content you want to offer, and reasonably aesthetically pleasing.<\/p>\n

Is Accessibility a Good Thing? <\/b><\/h2>\n

But this availability of ready-to-go site designs, and the tendency for web designers to copy or mimic trends<\/a> that are already unfolding, isn\u2019t necessarily the best way to approach your web design. It\u2019s the safe route-one with minimal risk and a reasonable payoff. But in today\u2019s web design landscape, it may be better to take more risks when it comes to your web design.<\/p>\n

Motivations for More Risk<\/h2>\n

Risks can take many forms; you can experiment with a new layout, be bold in your voice and content, or defy conventions to make a point. Whatever you do, you\u2019ll be taking a calculated risk, and there are major benefits to be had when doing it:<\/p>\n

    \n
  1. People love mavericks.<\/strong> First, recognize that people love mavericks-the people and organizations who stand out by going against the norm. That\u2019s why people like Tim Sykes, who build up a reputation as a jerk (or in this case a \u201cdouche bag\u201d<\/a>) end up with a startling excess of popularity. This isn\u2019t to say that you should be rude or obnoxious on your site; it\u2019s merely an illustration of how going against the grain can be more appealing to your target audience. They\u2019ll develop a deeper respect for you, and you\u2019ll probably earn a better reputation through word-of-mouth.<\/li>\n
  2. High risk means high reward.<\/strong> This is a general rule, and one that only applies to calculated risks<\/a>. However, in most cases, taking a risk forces you to confront more lopsided odds. Let\u2019s put this into perspective; creating a template site means you won\u2019t piss anybody off or disturb the waters at all, but it also means you don\u2019t stand to gain much attention. On the other hand, going with a bolder, riskier design means you\u2019ll have a higher likelihood of turning some people away, but a chance at achieving a better reputation than you could possibly get with a straightforward template site.<\/li>\n
  3. Competition is fierce.<\/strong> Keep in mind that the internet is flooded with millions of businesses and individuals who have their own websites, and tens of thousands more are created every day. The internet is a huge place, and there are only so many sites people can spend time on. When users get to a site, they usually make a snap judgment about it<\/a>, and they\u2019ll be comparing it to other sites they\u2019ve seen in the past. If it looks like a million other sites they\u2019ve already seen, they\u2019re not going to think much of you.<\/li>\n
  4. It\u2019s more fun.<\/strong> This one is a bit subjective, and partially dependent on how much you enjoy the process of web design in the first place. Opting for a riskier, more avant-garde design is a more enjoyable process for most designers, and you\u2019ll feel a sense of pride whenever you pull up your website to show others in the future. This fun isn\u2019t limited to your personal enjoyment, either\u2014if your website is more fun, people will think of your company and your brand as more fun, and you\u2019ll probably attract better employees and a healthier work culture because of it.<\/li>\n
  5. You can always go back.<\/strong> Finally, remember that web design isn\u2019t permanent. Yes, your website will be making first impressions on every individual visitor who passes through, but that doesn\u2019t mean you\u2019re going to be stuck with your initial design indefinitely. If you find that you don\u2019t like the risks you took, or if you\u2019re ready to go back to a more normalized version of your brand\u2019s online presence, you can always go back.<\/li>\n<\/ol>\n

    These motivations should be enough to convince you to take more risks in your website design. The nature of those risks will be completely up to you, but don\u2019t be afraid to push the envelope. Some of the best and most memorable designs of the past have been ones that challenged the public, and have stood apart from the white noise. You don\u2019t have to be a genius to be a part of this crowd\u2014you just have to be willing to take a risk.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Today, website creation and design are more accessible than ever. 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