{"id":6685,"date":"2015-08-14T16:42:12","date_gmt":"2015-08-14T11:42:12","guid":{"rendered":"https:\/\/designcanyon.com\/?p=6685"},"modified":"2015-08-14T16:42:12","modified_gmt":"2015-08-14T11:42:12","slug":"dont-forget-about-the-written-word","status":"publish","type":"post","link":"https:\/\/designcanyon.com\/articles\/dont-forget-about-the-written-word\/","title":{"rendered":"Don\u2019t Forget About the Written Word"},"content":{"rendered":"

In all the image obsessed pixel wrangling that can happen in your average design agency, it\u2019s easy to forget about the power of the written word. Written content is essential to maintain traffic to most web destinations. And, I\u2019m sure it\u2019s no surprise to you, there is a near-infinite supply of lame writing populating websites around the internet universe.<\/p>\n

It\u2019s a shame. While writing isn\u2019t the end-all be-all, it\u2019s a factor that lots of website barons forget about. If you want to have a website<\/a> that gets a lot of traffic, it is very important to have a site that has all the earmarks of industry standard. But a gorgeous streamlined modern website with elegant responsive integration and design to beat the band won\u2019t do its job if there\u2019s no good content to greet people once they get there.<\/p>\n

This is something we start to forget with all of our discussion about things like SEO, marketing, and design. All of these design techniques are essential, and they should be used in tandem with great, meaningful copy. It\u2019s something that a company like WSI<\/a> has not<\/i> forgotten. And it\u2019s a lesson the rest of us would do well to remember, or learn for the very first time. So why does good content make websites work?<\/p>\n

1. Bad Written Content is a Turnoff <\/strong><\/p>\n

Nobody likes to feel like their time has been wasted. To show up on a new website, whatever the reason or the product\/service\/concept being offered there, the site has to deliver on its promise of value. If the copy<\/a> is inscrutable or vapid, chances are your reader\/customer is going to notice. This will result in a higher incidence of non-returners and will contribute to bad notions being conceived about your site.<\/p>\n

2. Bad Written Content is Noise <\/strong><\/p>\n

The web\u2019s general standard of writing is very poor. You don\u2019t have to look far to find it. And most places where it is found aren\u2019t exactly paragons of success. Sure, plenty of sites of all sorts have mediocre content, and they\u2019re still operational. But it\u2019s hard to find a singular success that\u2019s built on a foundation of faulty written content. Most places like this cut corners in other ways and end up living this half life on the web<\/a>, kept alive by a loyal bunch of users, without the critical mass to take the effort in a significant destination.<\/p>\n

3. Bad Content is Free Advertising for the Good Stuff <\/strong><\/p>\n

Today, everybody\u2019s an expert and nobody has any time to waste on crap. Our definitions of those qualities will differ, but all of us can agree that we know what we want and we know it when we see it. If your customers find your site with half baked copy, they are going to be driven to your competition who provides them a valuable written experience.<\/p>\n

There are a lot more reasons to invest in quality written content. In general, it\u2019s the human thing to do. The word is important. If you\u2019re not using yours to deliver something of value to the reader, what the heck are you doing? Great writing can build businesses, but it\u2019s also something we need more of in the world.<\/p>\n","protected":false},"excerpt":{"rendered":"

In all the image obsessed pixel wrangling that can happen in your average design agency, it\u2019s easy to forget about the power of the written…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[179],"tags":[],"yoast_head":"\nDon\u2019t Forget About the Written Word - DesignCanyon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designcanyon.com\/articles\/dont-forget-about-the-written-word\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Forget About the Written Word - DesignCanyon\" \/>\n<meta property=\"og:description\" content=\"In all the image obsessed pixel wrangling that can happen in your average design agency, it\u2019s easy to forget about the power of the written…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designcanyon.com\/articles\/dont-forget-about-the-written-word\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignCanyon\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-14T11:42:12+00:00\" \/>\n<meta name=\"author\" content=\"kamn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shafiq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kamn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/designcanyon.com\/articles\/dont-forget-about-the-written-word\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/designcanyon.com\/articles\/dont-forget-about-the-written-word\/\"},\"author\":{\"name\":\"kamn\",\"@id\":\"https:\/\/designcanyon.com\/#\/schema\/person\/af5fa65bb9d11a5ca100c724ee72fb14\"},\"headline\":\"Don\u2019t Forget About the Written Word\",\"datePublished\":\"2015-08-14T11:42:12+00:00\",\"dateModified\":\"2015-08-14T11:42:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/designcanyon.com\/articles\/dont-forget-about-the-written-word\/\"},\"wordCount\":560,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/designcanyon.com\/#organization\"},\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/designcanyon.com\/articles\/dont-forget-about-the-written-word\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designcanyon.com\/articles\/dont-forget-about-the-written-word\/\",\"url\":\"https:\/\/designcanyon.com\/articles\/dont-forget-about-the-written-word\/\",\"name\":\"Don\u2019t Forget About the Written Word - 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