mark, Author at DesignCanyon https://designcanyon.com/author/mark-johnson/ Creativity, Technology and Everything in between. Wed, 11 Nov 2015 09:16:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.12 https://designcanyon.com/wp-content/uploads/2016/12/cropped-favicon-designcanyon-32x32.png mark, Author at DesignCanyon https://designcanyon.com/author/mark-johnson/ 32 32 How to Reduce Your Bounce Rate and Increase Engagement https://designcanyon.com/articles/how-to-reduce-your-bounce-rate-and-increase-engagement/ https://designcanyon.com/articles/how-to-reduce-your-bounce-rate-and-increase-engagement/#respond Wed, 11 Nov 2015 09:15:32 +0000 https://designcanyon.com/?p=6810 There are a few important metrics to monitor when you are managing a website. The first is the goal conversion. Did the audience that visited…

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There are a few important metrics to monitor when you are managing a website. The first is the goal conversion. Did the audience that visited your website take the desired action that you wanted them to. Secondly, did they engage with the content on the website. Monitoring the bounce rate and the engagement areas of your website can either greatly improve or negatively impact your business. It is important that businesses prioritise their efforts into engagement factors on their website. Soul Digital, a digital agency from Melbourne has provided the following tips for improving the engagement factors on a website.

Ensure that your visitors land on a page that has nice aesthetics

The look and feel of your website will either enhance or diminish the credibility and trustworthiness of your site. The website needs to look clean and professional for your desired audience. To ensure that you achieve this, you can:

Opt for the use of photos over animations

This gives your website a more professional appeal. Animations can be used, but shouldn’t be the primary focus of the design. If you plan to make your website more high-end, stick to high resolution photographs.

Stick to a minimalistic layout

Say more by having less clutter on your site. The person that is viewing your website wants to find the information on the site quickly and easily. If the design is overbearing, it will deter them from reading and they will leave your site.

Ensure that what you publish is easy to view or read

The text that is used on your website should always be legible and easy for your audience to read. This means that the text should use legible fonts, correct capitalisation and ideally be a dark text colour on a light background (For example, black text on a white background).

Avoid the use of the wrong colours

You want to make sure that your website encourages people to stay. There are colours that can be used that can scare people away. This includes over using the colour red, which may cause people to feel alerted or the overuse of the colour black, which could come across unprofessional.

Avoid the use of too many colours

One of the common errors with people developing a website is that they put too many colours on the website. This ends up making the website appear amateurish.

Create content that will keep people engaged

One of the reasons people bounce off the site is because they quickly scan for the information that they are looking for and if they don’t feel compelled to stay, they will quickly move onto the next website. There are a few ways to overcome this hurdle.

Create long-form content

It has been proven over time that people that engage with long-form content over short-form content are more likely to engage and convert on the website. By creating long-form content, people will either skim read the content and spend more time digesting the content on the web page. Analytical people will read the content word for word and will spend even longer reviewing each detail of the content.

Make good use of headings and subheadings

As we mentioned above, people love to scan information. The use of headings throughout your web content should entice the web visitor to engage further with the web content that you are presenting on your site.

Make good use of images

People love to look at images on the web. They are much easier to scan and digest. The use of images will vary depending on the audience that you are targeting. Captivating images, memes, infographics and data visualisation images are popular ways to convey information and to captivate your audience to stay on your website.

Ensure that your website speed is quick!

If you get everything else right on your website, but your website is too slow, people will leave before they even had the chance to take a look at the great things offered on your website. Use sites such as Pingdom to check the speed at which your website’s content is loading. If you find that your website is too slow, try to reduce file sizes and remove any plugins that may be slowing down the performance of your website.

Ensure that you communicate clearly to the web visitor what you want them to do

You must ensure that there is no ambiguity in what you are communicating to the web visitor on your site. If you want them to take a desired action, you must communicate that clearly to them. For example, if you want them to submit an enquiry, ensure that the web visitor can see the form and the call to action sign clearly.

The more you can reduce your bounce rate, the better results you can expect to have in terms of engagement and conversion goals being taken on your website. Prioritise your efforts to engage your web visitors to facilitate your web traffic growth and engagement success.

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Check The Best Environmental Design with The Help of API https://designcanyon.com/articles/check-the-best-environmental-design-with-the-help-of-api/ https://designcanyon.com/articles/check-the-best-environmental-design-with-the-help-of-api/#respond Thu, 16 Oct 2014 20:13:46 +0000 https://designcanyon.com/?p=5998 There are different instances, when you fail to get a proper signal. You might have a shift from 3G connection to WiFi section. Maybe the…

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There are different instances, when you fail to get a proper signal. You might have a shift from 3G connection to WiFi section. Maybe the battery section is low or its simple dark. Whatever is the present situation; these real life factors can always thwart the proper intentions and might leave the users angry and frustrated. Therefore, in order to avoid any such negative instance, you might try and look for the real world factors, which the designers are considering while designing a site. At this present moment, environment design is a new in thing. The concept can be dated back at 500 BCE when the Greeks used to take help of social energy to create the best house.

Controlling different mindset

It is quite difficult for you to control the factors, when the user is planning to interact with the design. But, on the other hand, you can certainly plan and acknowledge some of the best plans, which might exist. These are mostly stated as design conditions. Some conditions might stay the same, through various interactions with the selected product. On the other hand, there are some other design conditions, which can change during the entire course of time, along with a single visit. Like page load with lighting, energy consumption and even signal strength.

More about Device API

Started in the year 2011, in the month of June, a new type of operating system, came into being. It was entirely based on the website technologies. At this present moment, you are likely to come across JavaScript APIs, which can offer you with the best accessibility to the device level, from the browsing section. Some APIs relate with the operating system, but various works have been transferred for standardization. This is mostly the primary base, which can focus towards the major section of APIs along with the latest potential. The main aim is to improve the ways in which the products are going to hold up with the real world challenges, under environmental designs.

Checking the battery status

Responsive design is best known for saving the users from a lot of trouble. However, without proper knowledge and usage, you might land up with different problems, like asset management along with other forefront problems. You need to be aware of the best measures, which can deal with the images to scale in any situation, like limited bandwidth or small screens. In case the issue is simple like the small screen images, people can handle the problem with picture element, in it.

Dealing with the potentiality

Make sure to remember that a small screen can accommodate only small size and with a limited potentiality. You have to realize the display size, which comprise of little relation with the bandwidth amount. Under various types of optimal conditions, everyone can land up with lighting fast speed along with 100% battery backup life. In case anyone is casually navigating through fast connectivity, low-resolution pictures might not offer them with the best result. On the other hand, in case the user gets hold of the poor connection along with minimal battery life, then downloading high-resolution picture will get him nowhere. Therefore, proper resolution and picture is a must.

Interesting facts available

The battery status associated with API will help you to stay inform about your battery life, left with the device, you use. It can help you in both ways, with charging and discharging notions. Apart from the battery section, API can also help you out during other services, related with network information. With network information, you can couple the service with bandwidth information, related with the device. It will talk about the MB speed in order to meter the present bandwidth.

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